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The Agency-Procurement Process: 10 Best Practices
I recently had a long conversation with the SVP at a global financial services company who had worked for many years on the agency-side before being recruited to head up digital strategies for his...
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Big Agency Bias
Track record and scale of agency mean a lot. Planning is important. Strategy is important. But I’ve been in this business for 27 years, and while my firm has led with creative solutions — we offer...
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